Last week, we had the incredible opportunity to represent Pointer at the very first GITEX Europe, held in the vibrant city of Berlin from May 21–23 at Messe Berlin. This groundbreaking event marked a significant milestone, not just for the GITEX global series, but also for us as a growing tech company driven by innovation and purpose.
What GITEX Europe Was All About
GITEX Europe 2025 was a landmark gathering for the European tech ecosystem, bringing together 2,500+ exhibitors, 1,500 startups, and over 500 speakers from 100+ countries. The event covered a wide spectrum of technologies—from AI, cybersecurity, and digital sovereignty, to sustainability, fintech, and deep tech.
It wasn’t just an exhibition—it was a hub of ideas, collaboration, and breakthroughs. Supported by the European Commission and attended by national digital agencies, the event sparked vital conversations around AI regulation, cloud infrastructure, and Europe’s digital future.
Pointer at GITEX: What We Showcased
At our booth, we were proud to present our company services and our new product “Pointer Salary – our intelligent payroll management platform powered by AI“. Through live demos and one-on-one discussions, we connected with innovators, partners, and decision-makers who are shaping the next generation of digital infrastructure.
Our team shared insights about our journey, challenges, and how we’re using technology to simplify and empower accountants and HR professionals across Europe. The energy and curiosity from the crowd were truly inspiring.
Connections That Mattered
Beyond the tech, what stood out most was the people. GITEX Europe provided a platform not only to showcase our work but also to engage in deep, meaningful conversations with fellow innovators. Through GITEX Connects, we had curated meetings with investors, collaborators, and startups who challenged our thinking and expanded our vision.
A Heartfelt Thank You
We want to extend our deepest gratitude to the organizers of GITEX Europe, the city of Berlin, and every person who stopped by our booth, shared a conversation, or supported our mission. These moments fuel our passion and remind us why we do what we do.
GITEX Europe 2025 was more than just an event—it was a turning point. We’re returning home with new ideas, new connections, and renewed motivation to keep building, innovating, and growing.
Until next time, Berlin.
With appreciation,
